Ok, so originally I bought baby bows to wholesale to hair salons and children's boutiques. Along the way, I would bring them and put them in a pretty basket to sell at Lacrosse tournaments and horse shows. I figured babies are everywhere.
To my surprise they were a HUGE hit with lacrosse girls! Lacrosse girls famously wear ribbon in their hair. Part of it is the preppy culture and the other part is that it makes it easy to pick your child out on the field. So the little bows were perfect for the wispies that come out of a ponytail and the refs never notice and outlaw them because they are use to seeing grosgrain bedecked girls on the field!
Another surprise was the popularity of the bitty baby bows at the horse shows. I sell hundreds of them - for puppies and ponies!! Horse people go crazy for them. I never would have predicted that I would be selling thousands of baby bows a year and that they wouldn't be for babies!