Monday, August 31, 2009

An open letter to J. CREW...


Dear J. CREW,

First off, I want you to know that I will always love you. 
This isn't about you and me. Our relationship is intact. 
 Since I have known you for a long time, I feel confident that I can be real with you and tell you what's going on.

You have always been my go-to for everything.
Once again, it isn't just about me. 
Although I can always, ALWAYS count on you for the men in my life and there isn't a time that I can't find something for myself or a friend, I have to say...
You've let me down.
I should say you've let my daughters down, down HARD!

Why have you abandoned your 14 to 20 year-old demographic?

Where and when is my 16 year-old going to wear... 
pretty much anything out on the floor this season?
How and why would my 20 year-old college student spend...
 way too much money on items of clothing that are WAY too dressy for college life?
( and trust me, she goes to a very preppy school that you WERE perfect for!)
My daughter and I just spent too many hours at one of the most profitable malls
 ( think Paramus, NJ) in the country searching for the perfect back to school outfit. I fought the crowds in Aeropostle, Hollister, and Charlotte Ruse, 
( my skin was crawling.) 
Finally, FINALLY I was able to talk my soon to be sophomore in high school into visiting my favorite place-
J.CREW
And it was-
 empty. 
No one was there.  
Even JC Penny had more back-to-schoolers than you!
How is that possible?
My daughter humored me and said a couple of 
"this is cute" and  'I might wear that" 
before we finally left with..
nothing.
Please, please go back to your roots. 
Classic, preppy, sporty clothing.
I beg you.
Love always,
preppyplayer

5 comments:

Frau said...

Great letter, I hope you ended up finding something somewhere for the first day.

Joyce said...

This is a great letter. I hope you "cc" J.Crew. I would love to see if they respond. Did you ever find an outifit or two? Enjoy my friend. xoxo

Mom on the Run said...

Thank you. I know when all the "fashionista" bloggers have a million things they love in J.Crew, nobody in my house probably wants anything in there. The last two times I was shopping with the girls, I asked them if they wanted to go in and they both said....not really.

I remember them from the beginning, too, when they were a cheaper version of Ralph Lauren Polo.

Ronda said...

Funny, I wasn't too thrilled the last time I was in there. I agree, you should send that letter in!
XO

Susan said...

So...curious - who got your business...and was Becky happy??

I've never been as big a fan ... but I do LOVE their accessories!