An open letter to J. CREW...

Dear J. CREW,

First off, I want you to know that I will always love you. 

This isn't about you and me. Our relationship is intact. 

 Since I have known you for a long time, I feel confident that I can be real with you and tell you what's going on.

You have always been my go-to for everything.

Once again, it isn't just about me. 

Although I can always, ALWAYS count on you for the men in my life and there isn't a time that I can't find something for myself or a friend, I have to say...

You've let me down.

I should say you've let my daughters down, down HARD!

Why have you abandoned your 14 to 20 year-old demographic?

Where and when is my 16 year-old going to wear... 

pretty much anything out on the floor this season?

How and why would my 20 year-old college student spend...

 way too much money on items of clothing that are WAY too dressy for college life?

( and trust me, she goes to a very preppy school that you WERE perfect for!)

My daughter and I just spent too many hours at one of the most profitable malls

 ( think Paramus, NJ) in the country searching for the perfect back to school outfit. I fought the crowds in Aeropostle, Hollister, and Charlotte Ruse, 

( my skin was crawling.) 

Finally, FINALLY I was able to talk my soon to be sophomore in high school into visiting my favorite place-

J.CREW

And it was-

 empty. 

No one was there.  

Even JC Penny had more back-to-schoolers than you!

How is that possible?

My daughter humored me and said a couple of 

"this is cute" and  'I might wear that" 

before we finally left with..

nothing.

Please, please go back to your roots. 

Classic, preppy, sporty clothing.

I beg you.

Love always,

preppyplayer