I am almost back.
My marathon of vendor events is nearing a close and I can't say that I am sad about it.
Last night and all day today I was selling at a church fundraiser.
It should have been profitable. We set up Saturday afternoon for an evening sale.
There was Christmas music, wine, cheese, lots of great vendors.
No one came.
We thought that maybe it was because of the two inches of snow that fell.
Today there were four services and then an afternoon concert.
We thought that maybe people would come in after every Mass and before the concert.
I didn't know who to feel sorry for, us vendors or the folks who worked so hard on the event.
Fundraiser Do's and Don'ts:
( pay attention those of you that do these church/school/charity fundraisers!)
- Although it may only take one or two high powered women to run an event, make sure EVERYONE in the organization/congregation has a job. Make one up! Anything to insure that they must walk through the door to attend the fundraiser.
- BIG, HUGE sign in front of building as a reminder to anyone that might have forgotten the event. Flyer's in windows of local hot spots. Mass e-mail reminders day before and day of event. Announcements made in school or church/temple.
- Create incentives to encourage customers. Tricky trays, auctions, Holiday plant pick-up, etc.
- Have entertainment on the hour. Choirs, bands, Capella groups all love to perform. Give them a stage and their parents/ grandparents will show up and... shop.
- Coordinate date of event to coincide with other event such as Santa's breakfast, Hanukkah week, marathon/5K, parade, etc.
- Do NOT rely on vendors to invite their customers, friends, and family.
- Don't have 20 jewelry vendors and expect people to return the following year. ( good mix of vendors is a must.)
- Don't charge people admittance and then also bother them to buy raffle tickets, expect them to shop with the vendors and have the lame bake sale be the only food available.
- Do NOT blame the economy, because half the vendors just worked an amazing event the night before and know the real reasons ( lack of advertising, support from members, quality of vendors) why there is NO ONE at the #$%@ show!
- Do NOT, EVER have an event in the morning WITHOUT @#$% COFFEE!!!
I feel better now.